If you are new to the search engine optimization field and looking for Step by Step SEO Process to improve your ranking in Google.
Getting top ranking in Google will be impossible unless you follow the proper SEO Process. Many companies fail to gain ranking due to the wrong strategy. Now Online advertising is essential, you can start with SEO friendly content and keywords.
Google Search Algorithm
Search engine optimization is becoming very difficult every day for those people who are not keeping their knowledge updated about the latest things happening in SEO industry. Click To Tweet Due to recent changes made by Google in their search algorithm, doing SEO is becoming very difficult for many people who are not following Google guidelines, who are not updating their knowledge and those who still think that reading online blogs and watching video is enough to learn SEO.
Why SEO Keeps changing?
Getting a website on the first page of Google was very easy in the past. Many people used to add keywords in the title, add some description, copy and modify content and build hundreds of backlinks to get top ranking in Google. Now, things have changed. Keyword stuffing and black-hat SEO techniques don’t work for all websites. Yes, for some websites you may be able to gain temporary ranking, but when Google will see your website is not following the best practices your ranking will drop. An SEO can help you to get better online branding
Google keeps updating its algorithm to deliver more relevant results. Google keeps updating their search algorithm to fight spam and deliver more relevant results. Google updates their algorithm every few months. If you want to know the complete history of Google algorithm updates you can check Moz website here.
A typical SEO Process which many people follow to rank websites in Google
1. Keyword Research
Keyword research is a process of identifying the most important keywords for our website. Keyword research requires keyword research tools which can help us find the most relevant keywords for our website.
2. Competition Analysis
Identify who is your competition by doing competitive analysis. You can do competitive analysis using various SEO software and competition analysis tools. In this article, you will learn about competition analysis in detail
3. SEO Audit
Audit current website and ranking of a current website for selected keywords, this will give you the basic idea about what can be improved on your website. SEO Audit is very important part of SEO Process.
4. On-Page SEO Optimization
Identifying On-page optimization requirements and site structure
5. Off-Page Optimization
Build links, promote your website on social media
6. Measure effectiveness
Traffic and Rankings
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