The Step-By-Step Guide to SEO for Startups
What are your first thoughts when you hear the word startup? The first and most important association, and also the key to survival in the market, is the possibility of rapid growth. Of course, a cool idea is decisive, but practice suggests that those startups that either provided or created the opportunity for themselves to grow quickly became successful and recognizable.
There are several ways to “grow” your startup from idea to fame, and SEO promotion is one of them. In this article, we will tell you how to get the most out of SEO for fast startup growth.
The Most Important Thing You Need to Know About SEO
SEO is a one-time but long-term investment. Having done everything right once, you can get a permanent and free result for a long time. All you need to do then is make small changes in parallel with the changes, growth, and development of your product.
At the same time, search engines are constantly improving the quality of search results, regularly updating ranking algorithms, so the site should be promoted comprehensively. This is the search and correction of technical errors, working with content that plays a decisive role for search engines, usability, increasing download speeds, creating an excellent mobile version and attracting links from authoritative external resources.
Explore Your Target Audience
Most likely, you have already done this for a long time, but now let’s look at your target audience from the position of SEO website promotion. The more representatives of the target audience visit the site, the more likely they are to complete the target action. This is exactly what you need as a startup initiator.
Determine How They Will Search for Your Product
For example, if your site has several language versions, and, as a rule, startups with a claim to global reach do so, it will not be enough to simply translate your pages. You will need to understand how different target and language user groups are looking for your product, taking into account the characteristics of each language. And only as a next step will you create optimized pages for each language and request.
Group Keywords into Logical Blocks
Obviously, your project will solve some specific user’s problem. It is necessary to proceed from this very premise when you are looking for the most relevant keywords. But users can find you by different key queries, and it is necessary to classify them into logical groups.
For example, if you have created applications for car sharing, then users can search for you in different ways. For example,
- they may be interested in information – “what is car sharing”, “development of car-sharing”
- they can search for a car-sharing application in their city – “car sharing London”
- they can search for a global application with the goal of performing a targeted action – “download a car-sharing application”
- they can compare different offers – “car-sharing price”, “car-sharing the best applications”.
Create a Page or Article for Each Block of Keywords
By this logic, you need to create several thematic groups from keywords and create pages or articles for each of these groups. For example, you can use informational queries for your blog articles, and keywords with location mentions are best placed on the home page.
At the same time, observe the correct frequency when integrating keywords on the pages of your site. It is necessary to find several high-frequency, low-frequency and mid-frequency keywords for each of the groups that you highlighted. Using this algorithm, you can attract traffic using high-frequency keywords and targeted users using medium and low-frequency queries.
Reinforce Your Site with Backlinks
As we said at the very beginning, it’s not enough to collect keywords. It’s not enough to write cool content, although this is by far the biggest part of your success. Among other things, it is necessary to make Google understand that your site is authoritative and deserves the trust of users. To do this, you need to provide your site with backlinks – that is, links from any other reliable sites. The most basic ways to do this are:
- registering your company in google my business;
- participating in discussions on forums by giving a link to your site in the form of advice rather than direct advertising;
- guest posting.
The latter method is the most effective, as it allows not only to obtain backlinks but also to capture a new target audience. To find the most relevant sites for posting, it is best to use special services, for example, the LinksManagement. In this way, you can also establish yourself as a full-fledged market participant, increasing not only the authority of the site but also the authority of the newly created brand.
Use Your Best Practices for Hashtag Marketing
When you assembled the semantic core for the site, and you clearly understood what key queries potential customers use to find you, you did a great job, the results of which can be used several more times.
The most obvious thing is to develop a hashtag strategy based on your SEO practices. The main principle remains the same, as hashtags on social networks work similarly to keywords for search results. Use your keywords but already as hashtags for your publications on social networks, group your posts with their help, and help users find you quickly on any of the social media sites.
Conclusion :-
In conclusion, it is worth noting that in order to achieve the best result at optimal costs, you should:
- use contextual ads to advertise urgent offers, when there may simply not be enough time for promotion;
- use contextual ads if you need to test interest in your offer;
- use search engine promotion for strategic and long-term goals (this will provide good results at the lowest cost);
- use contextual ads at the first stage of promotion, while the site has not yet reached the top.
Until the first results from search engine SEO promotion appear, contextual advertising will provide the site with a constant influx of target audience. You can stop the contextual campaign as soon as the search engine promotion starts to produce results, or use both SEO and contextual advertising in parallel, achieving a synergistic effect.
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