Free brand health check-up

Core Values

I'm clear on what my core values are

My core values play a strong role in shaping my business mission, client experience, and services.

I make business decisions based on my core values.

Clients have expressed their desire to work with me due to our shared values.

Unique value proposition

I know what makes my work and services unique.

Prospective clients can easily tell what sets my work apart.

My online platforms effectively show how my services are one-of-a-kind.

People often notice and tell me how unique my work is.

Clients have expressed that they've hired me because of my unique approach.

Brand voice

I understand exactly what defines my brand's voice.

My brand voice is clearly reflected in the way I write and speak.

My team members tailor their communication to the businesses' brand voice.

People often mention how our style of writing and speaking stood out for them.

Clients say they hired me because they connect with the personality conveyed through my brand voice on my website and social media

Ideal client

I have a clear understanding of the individuals I aim to assist the most.

I've engaged in conversations with individuals whom I perceive as my ideal clients.

I've collaborated with individuals whom I perceive as my ideal clients.

The majority of the inquiries I receive are from individuals I aspire to work with—my dream clients.

I can anticipate my clients' needs because I've identified a common pattern among most of them.

Visual brand identity

My logo effectively conveys my brand's message.

I consistently use the same colors and fonts in all my printed materials and digital channels.

I have a document that shows my brand's style as a guide.

I share our brand style document with all employees, contractors, partners, and media.

Clients and colleagues compliment my brand identity.

Personal image

Others compliment my good fashion sense.

My website and social media feature professional-looking headshots.

I've recorded quality videos that showcase my personality.

I feel confident and comfortable during meetings and networking events.

I possess a memorable trait, feature, or accessory that others remember.

Online Presence

I have a website.

I actively post and connect with people on at least one social media channel.

My website attracts a significant number of visitors.

My social media channels have a substantial following and engagement.

I receive client inquiries through my website and/or social media channels.

Brand reputation

Clients and colleagues spontaneously praise my work to others.

My content is frequently shared within communities.

My paid offers are regularly shared within communities.

New acquaintances often mention seeing or hearing my features, interviews, articles, or videos.

I receive job inquiries from individuals interested in working for my business.

Industry news outlets and bloggers highlight my business as a positive example.

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