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With global brands, the issue of homogenization of the brand communication into the local language (specially in...

As digital media continues to revolutionize global communication, we share some little known interesting facts...

Here is an infographic by Flowtown that provides interesting data about how the Fortune 100 companies use...

It’s amazing how our modern communication and consumerism driven world has transformed the landscape of...

Personal Branding is a process in which individuals and their career or expertise is packaged...

Consider this: mobile penetration in India is around 71%, compared to internet penetration of just...

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy...

Facebook IPO is done with and the stock is not performing as well as it...

Inbound marketing is based on the idea of gaining the interest of prospective customers, making...