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Benetton is an unusual company. In today’s times when even controversial products sell themselves using...

Brand equity is generally speaking, the monetary value of a brand, its total worth. Customer...

In his 1957 book, The Hidden Persuaders (Longman Green, London), Vance Packard, suggest a theory that a...

Marketing is not mathematics. It is not exact or definite, because it deals with the...

Even though Harley Davidson started selling in India only in 2010, Indian biking aficionados even...

With global brands, the issue of homogenization of the brand communication into the local language (specially in...

As digital media continues to revolutionize global communication, we share some little known interesting facts...

Here is an infographic by Flowtown that provides interesting data about how the Fortune 100 companies use...

It’s amazing how our modern communication and consumerism driven world has transformed the landscape of...