While single-page websites very popular for online businesses right now, many business owners are not quite convinced about their practicality and performance in regard to their SEO. The question everybody has is whether or not these types of websites can affect their search engine optimization and if so, whether that is for the better or for worse.
Single-page websites can offer plenty of advantages to those that use them but they definitely have to be set up correctly in orders for them to be a success In order to help you make this decision correctly, here are some of the biggest advantages you will experience if you choose the single-page format for your website.
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Better mobile accessibility
The very first advantage on this list has to do with the mobile optimization of your website and the experience you provide for your audience that uses it. In our current times, most consumers and people that your brand targets spend most of their free time on their mobile devices.
Whether they are college students or employees in any business, the time they will have available to spend in front of a computer screen for personal entertainment can be very limited. A website that is shorter in length and which includes everything on a single page can make the experience a lot more pleasant and quick for them.
On top of this, converting every piece of information on your website into a single page can be a much less time-consuming and easy to do. The mobile website will load a lot faster and the media you include won’t have to be scaled down and impossible for your audience to click on from their mobile screens.
While this will be a good option for you to use in order to promote your business effectively, you should still make sure that everything you include is easy to read and doesn’t take up too much space. By using writing tools and services such as Grammarly, WoWGrade, Hemmingway Editor, and SupremeDissertations, you can polish your written content and make sure it is compact and at the same time easy to understand by the online audience that visits your website.
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They are easy to design
The second and very obvious advantage of a single-page website is just how easy it is to design. Since it is compact, it won’t take long for you to make it available to your target audience. You will have limited space to add the information you deem necessary and this will help you ensure that all of it will be useful in one way or another.
There are a few things you can definitely add on your list in order to include on your single-page website. First of all, you need to add your logo of the company on the top of the page. This will help your audience have it in mind and recognize it if they see it anywhere else, whether that is online or offline.
On top of that, you need to include information about any upcoming sales your brand might be holding, any events as well as the working hours of your customer service and both online of physical stores, if they exist.
One more thing you need to incorporate is outbound links to your social media handles, where the audience will be able to contact you personally and also keep up with anything new your company is creating and sharing.
These aspects will help your website be a lot easier to put together and they will allow your audience to find all the information they need on just one single page.
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Targeting your preferred audience
Search engine optimization is probably the most important thing you can do in order to make sure that your target audience easily finds your website on the result page of various search engines. A single-page website can help you achieve this by shaping the content you wish to promote in a certain way which will easily be accessible by your target audience.
Through this kind of website, all the information you wish to share with your target audience can be found on a single page, and they will just have to scroll through in order to explore it. This is exactly why you should pick everything you wish to feature on your website carefully.
“When it comes to creating a single-page website, you need to think like your target audience would and only include information they definitely would wish to find when scrolling through your landing page”, advises Jonathan Wright, Web Developer for PickTheWriter.
This will help make the website a lot more interesting and targeted towards the people who would find this information valuable. While other people apart from your target audience might come across your website, they will also be able to easily understand the point of your single-page website and decide whether it is something they need to go through or not.
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Holding the audience’s attention
Probably one of the biggest advantages of single-page websites is the fact that the user visiting them will have to go through most if not all of the information presented to them in order to find what they need. While this might seem like a tiring process, there is a way for you to make it interesting for them and keep them focused.
Audiovisual content is a tool you can use in order to hold their attention and make this experience a lot more pleasant. Since the website is so small, the audiovisual content you use can’t be ignored, especially if the user is viewing it on their mobile devices. This will help you keep them interested and also show them all of the things you wish them to know about your brand without them having to do much reading.
At the same time though, it is important for you to remember to not add too many pictures, graphs, and videos. Since the page will be small, you should not cramp up space too much as it could make it impossible for the audience to actually stay focused on important information.
Creating a compact yet powerful website for your business
A single-page website can offer your business a plethora of advantages and it can help you reach out to many customers with ease. While there are some things you won’t be able to do with a website so short in length, you will still be able to put it together quickly and effectively and make it accessible to your mobile users in a very short period of time.
Shorter websites like these can perform better in our day and time as most customers don’t have to patience or the time to spend on going through a website longer in length. By choosing the correct information to include, you will be able to hold their attention and not tire them with anything unnecessary.
What are your thoughts on single-page websites? Let us know in the comment section of the article.
Image source : https://pixabay.com/photos/internet-search-engine-laptop-1519471/
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