While creating an eCommerce site, your main goal should be to persuade people to make purchases. It is equally important that you create every single element of your site in a way that assists users in buying goods or services from you.
Luckily, creating an eCommerce site is not as difficult as it was years ago. It is not necessary to hire a professional UI designer and build it from scratch.
In case you have a very limited budget or don’t have enough time to design your site, you can opt for an eCommerce site builder to create a professional place to help you achieve your business goals.
It does not matter if you hire a designer or design the site yourself. The following tips and tricks will help you create an effective eCommerce site in no time:
Choosing the categories and subcategories of your site :
The first step to take while designing an eCommerce site is to decide the categories and subcategories you want to add to your site.
Proper organization of web pages is what differentiates a stunning web design from an average one. You need to determine the likes, dislikes, tastes, and preferences of your potential customers to create the layout and architecture of your site accordingly.
Compatibility with mobile devices :
As per the latest e-shopping trends, more than 30% of online shopping is done through smartphones and smart devices. If your site’s UI isn’t mobile-friendly, then you may lose a significant number of online customers.
You need to make sure that your site is responsive and compatible with different types of gadgets and smart devices. Your site should have a separate desktop and mobile version. This will help users to access your site and place their orders anywhere and anytime.
Adding a search bar and shopping cart option :
Some visitors like to browse the entire site to look for different products and services. However, there are some users who rather would want to look for multiple items. In such cases, a search bar saves time of users and is one such element that is mandatory for an active e-commerce site.
People usually prefer to buy multiple items online, especially if there is an online discount offer going on. Also, an online customer is most likely to browse through different brands before checking out.
By having a shopping cart option available, you can help your customers save their wish list or the items they are currently purchasing. You can always send reminder emails to your clients regarding those products that exist in their cart but haven’t been purchased or removed from the cart.
Posting online reviews :
It is estimated that more than 50% of online shoppers go through online reviews every time before they buy anything online. Going through customer reviews is a crucial part of the entire purchasing process.
By posting online reviews and testimonials on your site, your customers will have more faith and trust over your products and services. This is also one of the most powerful marketing tools that any business can ever have.
This also shows that your brand is up for honest and unbiased reviews and feedback. This option is also a great way to collect client feedback to create future marketing strategies for your brand.
Guest sign-in option :
Creating an account on a new site requires time and patience, which a lot of online users don’t have. A lot of potential customers tend to leave the site if signing up or registering with the site is a mandatory requirement.
Although, signing up with a site has its perks and benefits. You get regular updates on discount offers, new arrivals, Black Friday sales, etc. However, it is equally important that you create a separate option for those who want to buy products without creating an account with your site.
Adding high-quality images :
For most of the high-end products, posting photographs can help your potential customers understand those characteristics of the products that cannot be followed by the product description.
The size, quality, and colors of the product can be more elaborately described through pictures instead of text. In fact, high-quality pictures can bring these items to life. You need to make sure that the pictures you post of your products match with the products that you are selling. You also need to take extra care of the lighting and resolution of your images.
Final Words :
Creating a good e-commerce store is quick, but growing a profitable e-commerce company is a lot harder. In order to build a successful e-commerce business, you should have a web store designed on the basis of expertise, technical know-how, and continuous innovation.
Without these basic elements, you cannot make your eCommerce site grow and stand out from other online stores. By following the tips mentioned in this article, you can build a successful eCommerce site, with a strong and stunning layout and UI.
Post Comment