Whether you are an always “online” person or just a simple internet person who visit WebPages, the video wave that is flowing along everywhere on the net would not have gone unnoticed! Be it on your Face book account or a blog you are visiting on the web or your favorite shopping website, there would always be an attractive video lingering on the sides or right in the middle of your screen. Everyone has jumped into the video marketing exercise and made their online presence stronger using this marketing strategy.
There are multiple channels through which a product can be reached to a customer among which visual messaging tends to linger most on the memory. The answer to somebody questing WHY to this impact is not that difficult. We are living in a time when people are spending hours and hours in an average day, online, glued to a small screen in their hands placed right into their face. It might not be completely wrong to say that browsing on the web today is like watching a thread of unrelated/related videos on a loop. Social media platforms are filled with video contents from all the digital strategists for the consumers to watch and get engrossed at their will. Be it an educational content or a comedy sketch or ads or any another piece of information, presenting them in form of a high quality video engages users at a substantial level. There is also a psychological idea behind this as generally it’s a human tendency to believe more on what they see rather than what they hear or read. So Video builds instant trust with the customer once they see it. Other mode of communication does not have a quicker impact than this.
Video contents generally increase the time spent by the visitors on the site thereby increasing the customer engagement with the message you want to deliver them. Some of the major impact that video advertising has are:
- The conversion from product ad video to sales is quicker.
- One click video sharing increases a significant sharing of the video thereby increasing your viewers.
- Search Engines prioritize video contents hence bringing the videos first in front of the users than any article.
- Instant Personal connection with the customer hence an emotional impact on them
The impact is at greater extend and everybody has jumped in to work on this form of advertising. Video Advertising is just going to soar high and high in future and we cannot see what magic is brought in front of us!
ADVERTISING TRENDS TO BE IMPACTFUL IN 2019
Post Comment