Bad SEO is not something that is new in the arena. SEO practices which are outside the boundaries of the search engine, are outdated and unethical are considered as BAD as in “BAD SEO”. They can really mess up your search engine ranking which would take forever to be fixed. In this article today, we would talk about the practices that negatively impacts you ranking and good be completely avoided.
While SEO works towards optimising your website for search engines, BAD SEOs can completely work towards opposite direction. Here are some of the points that fall under this category.
1.Duplicity
Plagiarism has always been a big NO NO. stealing someone’s else’s credit and hard work is against the morals and the search engines also never accepts that. The content of your website should always be original and unique. It also affects your SEO in a way that When you have duplicate content on your website, then the search engines would already have those content in their index and they would not consider your website since you have nothing different to offer.
2. Overstuffing keywords
Reusing the same keywords on your website not because they need to be there but because they help in optimizing is considered as a don’ts for SEO. Search engines would receive a signal that you are trying to trick their algorithms with repetitive optimizing words. The keywords should only mention where necessary like in title, description and few more times in the paragraphs.
3.Cheap guest postings
Publishing new contents on the website is always a good idea and a good SEO practice but one should always keep in mind about the relevance of it on the website. The contents should be relevant, original, and useful for the website viewers. The purpose of guest posting should be exposure and recognition and not simply getting a link.
4.Cloaking
Cloaking was a common practice in the past but now it comes under Bad SEO branch. There should be only one version of the content both for search engines and SEO now unlike cloaking where showing different versions of a page to crawlers and users was the main agenda. You need to also ensure that the user should be able to distinguish between the ads and the website contents.
5.Overflooded with ads
Search engines like google punishes websites that have too many ads above the initial part of the page which is visible without scrolling. It also irritates the viewer when they are not able to view the actual content under the cover of 1000 ads popping up on the screen.
Google has developed the Webmaster tools for developing a better communication with the webmasters. This tool has tons of information and can help you improve your SEO and rankings. Bad links, duplicate titles and what not can be easily checked via these tools. Running a website is a long run game and you would not like to ruin your chances in the ranking because of few easily avoidable mistakes. Therefore carefully the Dos should be included in the SEO and the don’ts should be thrown out of the window.
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