50 Best Indian Brand Slogans Part – 2
We have come up with yet another 50 best brands in India slogans for you...
What Is The Difference Between Brand Extension And Line Extension?
Brand Extension is often confused for Line Extension and vise versa. So let’s clarify these...
What Is A Brand?
According to the American Marketing Association, a brand is a “Name, term, design, symbol, or...
What Is Brand Positioning?
If a brand is a collection of perceptions in the mind of the consumer, then...
World’s Top 100 Brands
Given below is an indicative list of world’s top 100 brands, segregated on the basis...
What Is Brand Equity?
According to David Aaker, an expert in the field of Brand Equity measurement and management...
What Is Guerrilla Marketing?
Guerrilla warfare is about waging small individual battles on different flanks of the enemy territory...
What Is Permission Marketing?
Permission marketing is a term popularized by Seth Godin through his bestselling book, Permission Marketing: Turning...
What Is Horizontal Marketing?
According to the International Dictionary of Marketing (Daniel Yadin, Kogan Page, UK, 2002), Horizontal Marketing is “Collaboration...