What Is Permission Marketing?
Permission marketing is a term popularized by Seth Godin through his bestselling book, Permission Marketing: Turning...
What Is Horizontal Marketing?
According to the International Dictionary of Marketing (Daniel Yadin, Kogan Page, UK, 2002), Horizontal Marketing is “Collaboration...
What Is Green Washing?
Just as “whitewashing” seeks to to cover up unethical activities through denial & creative lies...
50 Best Indian Brand Slogans
Here is a list of some of the best brand slogans from India. Even though...
How Benetton Uses Controversy For Brand Building
Benetton is an unusual company. In today’s times when even controversial products sell themselves using...
What Is The Difference Between Brand Equity And Customer Equity?
Brand equity is generally speaking, the monetary value of a brand, its total worth. Customer...
What Is Subliminal Advertising?
In his 1957 book, The Hidden Persuaders (Longman Green, London), Vance Packard, suggest a theory that a...
8 Marketing Myths Debunked!
Marketing is not mathematics. It is not exact or definite, because it deals with the...
Building A Brand Legend – Harley Davidson
Even though Harley Davidson started selling in India only in 2010, Indian biking aficionados even...