New Year is always about fresh starts and more opportunities. Now that we are already a month into the New Year, let’s talk about the logo trends that are going to be all over this year.
To start with let’s do a little brainstorming. What makes a logo work? Is it its effectiveness and how well it is received? To make your logo relevant and be up in your game, keeping an eye on emerging logo trends is very important. A logo is the face of a company but that doesn’t mean it has to stay the same forever. A makeover is needed sometimes like we get it for ourselves. In this article, we would look at some of the logo trends that are going to be big in 2019.
- Maxing to Minimalism
We have been talking about minimalism so much in recent times that off course it had to be in this list. Minimalism has become more of a necessity than a trend. Designers are working on the designs that are less and less complicated and evolving the trend by moving more towards abstract designs. The drift towards abstract idea enhances the outcome of minimalistic logo designs and increases their impact.
- Color with a purpose
Depicting a story through colors is a unique method for designers to help brands create genuine relationships. It would not need an expertise in colors to understand that a color like red evokes passion and desire. A brand’s messages rely a lot on colors to express its identity. Choosing the right color, using color in a purposeful way and placing color more intentionally helps brands communicate more effectively.
- Overlapping Magic
Overlapping elements trend are getting seen in logos now a days and this year we will continue to get more of it. In this type of design pattern, designers use the maximum opacity and shape to create striking word marks, pictorial marks and much more. This year we are going to see a lot more of overlapping magic with use of geometry, beautiful colors and spaces. Major Brands like PayPal have already started using this trend and created a logo that beats through all the others.
- Maximizing the details
There are many trends upcoming which focus on minimalism so it would be interesting to see how the rivalry works here. Compared to other form of designing, logo designs provide a really small canvas to the designers where they have to expand their imagination to create an impressive idea of who a brand is and what they stand for. When a logo needs to depict the story of different applications, it becomes a humongous task to fit all in one logo and create meaningful logo with attention to details. More is more in this case and the entire key is in those details.
This year is going be an exciting one for logo designing since there are different trends coexisting with striking differences. Designers are finding more and more unique ways to experiment with logos and we are more than excited to see what’s in store for us.
Post Comment