The difference between digital marketing and social media is that social media is just one of the available channels of digital platform. Many people believe that by engaging on social media they are doing marketing but this is not true as there are many more components that make up a digital campaign. Share on X
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What is Digital Marketing?
Building awareness and promoting a brand or product online using all available digital channels. With digital marketing with certain parameters, you can know your brand’s strength.
The major components are:
Internet Marketing – Web, SEM (search engine marketing – includes SEO and Pay per click advertising), smartphones, mobile markets (i.e. Google Play, Apple Store), email marketing, online banner advertising and Social Media.
Non-Internet digital channels – Television, Radio, SMS, digital billboards (indoor and outdoor)
What is social media marketing?
Social media marketing is the process of promoting a product or service through the various social media channels. In general, there are two ways to perform a social media marketing campaign.
The first way is free and has to do with building followers, fans or connections by sharing useful content, running contests and generally engaging with your users.
The second way is through paid advertising. You can use Facebook ads, Google Adwords or Twitter promoted accounts to advertise your product or services on Facebook, Google+ and Twitter respectively.
Digital marketing VS Social media
It should be clear after reading the above definitions that social media is a major component of Internet Marketing which is part of Digital promotion. If we compare the two side by side we will find that:
- It goes beyond the Internet and tries to reach people in the off-line world using digital means while social media is limited to the boundaries of the Internet.
- A Campaign may include one or more components (Internet Advertising, Mobile ads, TV, SMS etc.) while a social media strategy may include one or more social media platforms (Facebook, twitter etc.)
- Social media is strongly associated with a content strategy i.e. you create content and use social media to promote it while a digital advertising can concentrate entirely on banners (either on the Internet, TV or billboards) for promotion.
What does a typical digital marketing include?
While the digital marketing components are a lot, a typical campaign includes mostly items from the Internet Marketing family. It is very common to see a promotional campaign with:
Search Engine Marketing – Either through content strategy and SEO or through Paid Search Advertising (Adwords)
Social media promotions – paid advertising on Facebook, promotion on Twitter, Pinterest and Google+.
Mobile market promotions – Development of native apps and submission to the Google Play and Apple Store
Email marketing – Promotion of products or services through email marketing campaigns
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