A logo for an organization turns out to be its visual ambassador. It basically shows everything in its tiny little space about what the company stands for. It’s always amazing to see a beautiful logo that expresses the company’s spirit but arriving at the same takes an ample amount of skill, time and experience. Today in this article we would talk how a logo designer brings a logo from just a concept to a substantial reality.
The scene starts from understanding what makes a logo successful. Simply designing a logo based on clients requirement will not work long term therefore it is very important to know the requirement of a logo to work in the market. A logo should be simple for an easy identification & understanding, should be distinctive enough to remain in the memory of the customer and not just fade away, should be reliable in terms of its flexibility & scalability to use across platforms and sizes and should be well thought symbolizing the idea of the brand and what it represents. A deep and long session of understanding and reviewing the design requirement holds utmost priority for a logo designer. It is very crucial to keep this foundation strong since an unclear requirement would always create confusions all throughout the design process. All the aspects of the requirement including the goals, the needs, the target audience, brand’s statement as well as payment is discussed and clarified at the initial stage.
After a well-sought clarity, the designer jumps to the research process. The vast ocean of knowledge that the internet is gives all the details that is needed. Numbers of papers, articles, videos and what not helps in the research. Once the search is complete, a draft idea may be through a visual sketch is discussed with the client so that the things are on the same page between the two. Doing this at an early stage of development saves a lot of time and efforts on both the sides. After this phase, the most important phase of clear ideation and sketching starts. In this time of digitalization, sketching is still a valuable practice for a designer. Rough sketches are very helpful as a reference layer when the digital tracing of logo is started. After working through the sketching, a digital blue print of the refined logo is created. The Colors are added to the logo and the final product is delivered to the client.
Logo designing process isn’t as simple as it looks on the paper. A lot of effort, idea, knowledge and skills is needed and spent through the entire process. The Market changes continuously over time. We are already 4 months down to this year and the market is filled with all new techniques & trends. It is very necessary to understand what is going around and how can we keep up with it. However, knowing the basics is most important because that’s what gives up the building block for our entire concept. Logo Designers, therefore creates the most beautiful and thoughtful logos keeping all the aspects in their
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