Few months back we shared an infographic on how colors influence shopper buying decisions. Today we have brought you another interesting infographic (released by Marketo) on what different brand colors say about your business. Out of top 100 brands 95% use only one or two colors. Studies indicate that a product’s color influences 60-80 percent of a customers purchasing decisions. Moreover colors help differentiating your brand from that of your competitors. In such a scenario, choosing your brand colors wisely is of paramount importance and is the first step towards building an ideal brand.