Facebook IPO is done with and the stock is not performing as well as it was expected to. Its revenues and profit in 2012 Q1 went down, and advertisers like GM have pulled out their ad campaign on Facebook saying that ad on Facebook are “ineffective”, but that Facebook Pages are “efficient and important.”
So amidst all this negativity about Facebook and its advertising platform, one question that comes to mind is – is Facebook really as good an advertising platform as it is touted to be? And more importantly, how does it stack up against the display advertising network of Google.
The infographic below (click on the image to view the full size version), from AdWords providerWordStream, gives a great comparison of the world’s two biggest display advertising networks.
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