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Tag Archives for: "Marketing Concepts"
Marketing is not mathematics. It is not exact or definite, because it deals with the human psyche and our consumption and buying patterns, which are very unpredictable. When marketers fail to realize this fundamental reality, they fall prey to marketing “rules” which don’t exactly turn out to be rules. Here is a list of seven […]
Permission marketing is a term popularized by Seth Godin through his bestselling book, Permission Marketing: Turning Stranger into friends, and friends into customers (New York, Simon & Schuster). It is all about obtaining permission from customers before sending them any kind of marketing communication. As a concept it is directly opposite to “interruption marketing” where the customers […]
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