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So says the latest trend briefing from Trendwatching.com. The current information age we are living in, spews technological innovation on a daily basis. This means the emergence of technologically superior new, unfamiliar brands and products that are tried, tested and shared by consumers everyday. Consumers don’t want to restrict themselves to the conventional products anymore. And they […]
“The Millionaires Club” is an annual ranking of liquor brands published by Drinks International and Euromonitor International based on data provided by participating countries. The purpose of this list is to rank all the local and global liquor brands that sell at least 1 million 9 liter cases in the year. This year 180 brands made to the list, […]
Even though Harley Davidson started selling in India only in 2010, Indian biking aficionados even earlier would swear by the HD, just as their US counterparts do. Such is the aura of the brand. It is not the best performing machine around, not the fastest or the neatest. It is not even environmental friendly. And […]
Benetton is an unusual company. In today’s times when even controversial products sell themselves using wholesome, family advertising aimed at pleasing and attracting people, Benetton, with its harmless, colorful jumpers, has branded itself using some of the most controversial advertising the world has seen. And they do it as a deliberate strategy. Along the way […]
Here is a list of some of the best brand slogans from India. Even though some of these brands are not Indian, their slogans are customized for India. Also since these are Indian brands, many of the slogans are also in Hindi. This list is only an indicative list. It is neither exhaustive nor a […]
Given below is an indicative list of world’s top 100 brands, segregated on the basis of their brand positioning. This list is not a ranking of brands, but merely an indicator of how the world’s top brands have successfully positioned themselves. This list is based on the book Brand Royalty: How the World’s Top Hundred Brands […]
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