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It’s amazing how our modern communication and consumerism driven world has transformed the landscape of popular literature and storytelling. Yes, we’ve had icons before. Twain’s Huckleberry Finn is the quintessential American literary icon, perhaps no Christmas passes by without a reference to Dickens’s immortal Scrooge and the name Sherlock Holmes encapsulates the be all and […]
According to the American Marketing Association, a brand is a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” But there is a problem with this definition. It is pitifully narrow in its scope. The concept of a brand has moved much […]
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