Social Media is not a fad anymore. It is perhaps the biggest paradigm shift in the world of marketing ever. Social media marketing is all about creating a loyal tribe of online followers. While this is easy for popular brands because they already have a huge fan following and also have the financial muscle, it is also useful for startups and SMEs to develop their own small but dedicated tribe of followers.
You can use social media for marketing your products and services by
Since Facebook is the biggest social networking platform in India and globally, social media marketing is becoming increasingly synonymous with Facebook marketing, just as search is synonymous with Google. Facebook is also our major focus and part of any social campaign. Apart from Facebook, we also recommend Twitter and Linkedin as secondary platfroms for promotion. We also recommend use of online hosting sites like Youtube, Vimeo, flikr, slideshare, scribd for various purposes.
For whom: For all brands, big and small. The truly “mass” online medium.
How: Promotion is done through brand pages. You can create a fan following through various methods. You share pictures, videos, links and general upsates with your followers. You can create and promote your events. You can also create contests and interactive applications to engage your audience and generate top-of-the-mind brand recall.
What Cost: Depends of your budget and campaign objective. Given below is an indicative monthly budget range considering number of fans as campaign objective.
For Whom: Celebrities, politicians, authors, bloggers, teachers, business leaders, news sites, artists, performers, well known brands and all those who have good number of followers in general. Also if you have a genuinely remarkable idea and you want to spread it fast.
How: Through a regular stream of exclusive updates, links and stories called tweets. If your tweets are remarkable you will attract followers. Create engagement through retweets and mentions. Create and follow trends through hashtags.
What Cost: Rs. 5000 per month, unless we execute any twitter specific strategic campaign.
For Whom: Excellent for personal branding for any professional looking to build network and discover new business and customers. Also for brands willing to invest substantial time and effort in developing community.
How: Promotion is done through company pages. An excellent way of creating a serious business community is by creating and managing Linkedin groups.
What cost: Rs. 5000 per month, unless we execute Linkedin Ads
Some other popular content hosting sites can be used for various purposes as per the list given below.
Flikr: Images, works of art
We create these profiles and host your content free of cost if you hire us for Facebook marketing.