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  • Digital Marketing
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    Know the difference between Digital Marketing & Social Media
    The difference between digital marketing and social media is that social media is just one of the available channels...
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  • copywriting
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    How an SEO copywriting helps in google rankings?
    In today’s consumer market, it is clearly better and not a waste of your sales reps’ time to provide...
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  • Brand's strength
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    6 Parameters to know about your brand's strength
    Measuring Your brand’s strength What is your brand's strength? Think of your brand as a person, with a personality all its own....
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  • SEO Process
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    Know the 6 steps SEO process
    If you are new to the search engine optimization field and looking for Step by Step SEO Process to improve your...
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  • online branding
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    5 tips can change the statistics for your online branding
    Ensuring consistency across your brand can be a bit of a nightmare. You want to grow your online branding...
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  • advertising
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    5 reasons, why in today's time advertising is so essential?
    Sending email is free, creating a Facebook page is free, Twitter outreach is free, cold-calling is free, publicity is...
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  • Advertising campaign
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    An effective advertising campaign in just 7 simple steps
    The advertising campaign is the groups of advertising messages which are similar in nature. They share same messages and...
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  • banner ad
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    How to Create an Effective Banner Ad
    When you are running an online advertising campaign, you are facing an inherent challenge that has frustrated many. The...
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  • Facebook Ad Campaign
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    How to develop an effective Facebook Ad Campaign?
    A Facebook ad campaign, while just about every social-networking platform now has its own fully integrated advertising system, Facebook...
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  • brand image
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    How to create a brand image on social media?
    Target the trending topics Sometimes the best social media ideas come to you when you least expect them. Trending topics...
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  • branding
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    6 Branding tips to swipe social media
    To start the branding on social media, it is important and advisable to follow some tips for the expected...
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  • sustaining brand
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    How to sustain a brand on social media?
    The toughest part of running any sort of social media campaigns? Coming up with new ideas. Click To Tweet Marketers...
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  • social media
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    How to start a business on social media with shallow pockets?
    You’ve thought long and hard about the perfect idea for your business venture and now it’s time to dive...
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  • Facebook followers
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    Tips on how to get maximum Facebook followers for your page
    As a page owner, your journey for gaining more Likes should include three important elements: content, outreach and learning. This...
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  • Blogging Mistakes
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    How to increase website traffic by reducing blogging mistakes
    When you start blogging, you can almost smell success in terms of your marketing strategies. Blogging can be a powerful...
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  • social media design
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    10 eye-catchy social media design to look for
    Visuals on social media can come in lots of forms other than photos—infographics, quotes, post designs—and still be just...
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  • meta description
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    Do's & Don'ts while writing a Meta Description
    The meta description of blog/article is a snippet of up to 320 characters, a tag in HTML, that summarizes...
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  • viral marketing
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    The Importance of Viral Marketing in Launching a New Product
    Viral marketing is the goal of many companies looking to leverage the social media space to promote their products....
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  • website content
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    Is Your website content SEO ready?
    While search engine algorithms change frequently (more than we’d like), one basic component has remained steady over time. And...
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  • social media strategy
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    8 TIPS TO CRACK SOCIAL MEDIA STRATEGY
    With all the new tools and platforms constantly emerging, it’s very easy to fall into the trap of thinking...
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  • programmatic trends
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    Check out for the favorite Programmatic trends for 2018
    Programmatic trends, a next gen technology. User expectations are growing and it is more important than ever to build digital...
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  • artificial intelligence
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    How artificial intelligence Has Started To Impact As Designers
    There is a lot of conversation happening around Artificial Intelligence, Machine Learning, and using algorithms to shape the future...
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  • website design
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    8 facts to keep your website design trendy for 2018
    Let's see how website design can be a trendsetter Click To Tweet 1. Particle backgrounds Particle backgrounds are a great solution...
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  • logo design
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    How can logo design be a Brand Statement?
    As we have heard that a picture is worth a thousand words, it is also true for a logo...
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  • color psychology
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    Is Color psychology makes your Brand Identity Stronger?
    In many ways, your company name/corporate identity or your products/services are recognized by customers. In this, the visual identity...
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    Social Networks and their importance in E-commerce Gateways
    In recent times social media is booming in terms of social & commercial usage. With the development of this,...
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    50 BEST INDIAN BRAND SLOGANS PART - 2
    We have come up with yet another 50 best brands in India slogans for you. Explore the slogan meaning...
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  • brand extension
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    What Is The Difference Between Brand Extension And Line Extension?
    Brand Extension is often confused for Line Extension and vise versa. So let’s clarify these two terms with a...
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    What Is A Brand?
    According to the American Marketing Association, a brand is a “Name, term, design, symbol, or any other feature that...
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    What Is Brand Positioning?
    If a brand is a collection of perceptions in the mind of the consumer, then brand positioning is “creating,...
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    World’s Top 100 Brands
    Given below is an indicative list of world’s top 100 brands, segregated on the basis of their brand positioning....
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    What Is Brand Equity?
    According to David Aaker, an expert in the field of Brand Equity measurement and management and the author of...
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    What Is Guerrilla Marketing?
    Guerrilla warfare is about waging small individual battles on different flanks of the enemy territory, primarily to harass and...
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    What Is Permission Marketing?
    Permission marketing is a term popularized by Seth Godin through his bestselling book, Permission Marketing: Turning Stranger into friends, and...
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    What Is Horizontal Marketing?
    According to the International Dictionary of Marketing (Daniel Yadin, Kogan Page, UK, 2002), Horizontal Marketing is “Collaboration among companies working on...
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    What Is Green Washing?
    Just as “whitewashing” seeks to to cover up unethical activities through denial & creative lies, “greenwashing” seeks to change...
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    50 Best Indian Brand Slogans
    Here is a list of some of the best brand slogans from India. Even though some of these brands...
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    How Benetton Uses Controversy For Brand Building
    Benetton is an unusual company. In today’s times when even controversial products sell themselves using wholesome, family advertising aimed...
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    What Is The Difference Between Brand Equity And Customer Equity?
    Brand equity is generally speaking, the monetary value of a brand, its total worth. Customer quity is the lifetime...
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    What Is Subliminal Advertising?
    In his 1957 book, The Hidden Persuaders (Longman Green, London), Vance Packard, suggest a theory that a particular advertising technique could...
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    8 Marketing Myths Debunked!
    Marketing is not mathematics. It is not exact or definite, because it deals with the human psyche and our...
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    Building A Brand Legend – Harley Davidson
    Even though Harley Davidson started selling in India only in 2010, Indian biking aficionados even earlier would swear by...
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    10 Advertising Blunders Due To Language Differences
    With global brands, the issue of homogenization of the brand communication into the local language (specially in Latin Americac and East...
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    20 Interesting Facts About Digital Media
    As digital media continues to revolutionize global communication, we share some little known interesting facts about Google, mobiles, email,...
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    How Fortune 100 Companies Use Social Media
    Here is an infographic by Flowtown that provides interesting data about how the Fortune 100 companies use the biggest social media...
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    When Story Becomes The Brand – Harry Potter
    It’s amazing how our modern communication and consumerism driven world has transformed the landscape of popular literature and storytelling....
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    How To Get Yourself Branded
    Personal Branding is a process in which individuals and their career or expertise is packaged as brands. It is...
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    Is Mobile The Future Of Advertising For Emerging Markets?
    Consider this: mobile penetration in India is around 71%, compared to internet penetration of just 8%. Not just that,...
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    18 Miracles Of Research – David Ogilvy
    Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. – David Ogilvy Ogilvy...
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    The Big Debate – Facebook Ads Vs. Google Ads
    Facebook IPO is done with and the stock is not performing as well as it was expected to. Its...
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    A Step By Step Quick Guide To Inbound Marketing
    Inbound marketing is based on the idea of gaining the interest of prospective customers, making yourself easy to be...
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    History Of Marketing – An Infographic
    Right from the time when Gutenberg invented the movable type and made mass printing possible to 2012 when fragment, personalized media...
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    Indian Brands Rule Global Charts
    “The Millionaires Club” is an annual ranking of liquor brands published by Drinks International and Euromonitor International based on data provided by participating...
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    Everyone Is Now A Virgin Consumer
    The current information age we are living in, spews technological innovation on a daily basis. This means the emergence...
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    How To Use Pinterest For Business
    With more than 10 million active users, Pinterest is now one of the fastest growing social sites on the...
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    What Does Your Brand Colors Say About Your Business?
    Few months back we shared an infographic on how colors influence shopper buying decisions. Today we have brought you another...
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    The Blueprint For A Great Landing Page
    A perfectly designed landing page can be the difference between the success and failure of your online business. A landing page...
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    All About Effective Copy Writing
    Convincing people to buy stuff using persuasive copy is an art that can be mastered by anyone provided they...
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    How Edgerrank Determines The Reach Of Facebook Posts
    There was a time when Facebook updates used to reach all those who followed the page and all those...
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    Anatomy Of A Perfact Landing Page
    What features should a perfect landing page have? How should it look. What message should it give out? A...
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    22 Ways To Create Compelling Content
    Are you struggling with your writing? Are you finding it difficult to generate ideas for your content writing? Great...
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    The Psychology Of Colour
    Colour if used correctly, is the most important weapon in the arsenal of a designer. Different colors have different...
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    The Evolution Of Modern Marketing Automation
    Marketing is a fairly common word today, but if you look at the history of human civilization, it is...
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    Colour Psychology In Logo Design
    Our mind responds to different colours in different ways. All colours evoke certain kind of feelings and attitudes in...
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    The Main Ingredients Of Link Juice - SEO Link Building Tips
    Link Juice is a term commonly used in SEO to point out the ways in which quality back links pointing...
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    How To Search On Google
    In a current research, 3 from 4 students could not perform a “well-executed Google search”. Search terms are described...
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    Top 6 Crucial Seo Strategies For Marketing Experts
    Whether you’re a new company or just new to SEO, there’s a formula to making a successful SEO technique....
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    Exposing The Scam Behind Seo
    There is a lot of noise about SEO these days and every second person seems to be an expert...
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    10 Commandments Of Typography
    The 10 Commandments of Typography that designers need to follow/obey. Produced in the form of an infographic, it provides...
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    10 Commandments Of Color Theory
    This infographic of color theory will give you insight about the usage of colors in branding / graphic designing.
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    The State Of Online Video Advertising In The Us Statistics And Trends
    Initially, with the launch of Youtube and other online video channels, they have grabbed the young crowd to entertain...
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