The difference between digital marketing and social media is that social media is just one of the available channels of digital platform. Many people believe that by engaging on social media they are doing marketing but this is not true as there are many more components that make up a digital campaign. Click To Tweet
With the development of SEO copywriting, it helps in google ranking and also enhances the digital brand presence.
Building awareness and promoting a brand or product online using all available digital channels. With digital marketing with certain parameters, you can know your brand’s strength.
The major components are:
Internet Marketing – Web, SEM (search engine marketing – includes SEO and Pay per click advertising), smartphones, mobile markets (i.e. Google Play, Apple Store), email marketing, online banner advertising and Social Media.
Non-Internet digital channels – Television, Radio, SMS, digital billboards (indoor and outdoor)
Social media marketing is the process of promoting a product or service through the various social media channels. In general, there are two ways to perform a social media marketing campaign.
The first way is free and has to do with building followers, fans or connections by sharing useful content, running contests and generally engaging with your users.
The second way is through paid advertising. You can use Facebook ads, Google Adwords or Twitter promoted accounts to advertise your product or services on Facebook, Google+ and Twitter respectively.
It should be clear after reading the above definitions that social media is a major component of Internet Marketing which is part of Digital promotion. If we compare the two side by side we will find that:
While the digital marketing components are a lot, a typical campaign includes mostly items from the Internet Marketing family. It is very common to see a promotional campaign with:
Social media promotions – paid advertising on Facebook, promotion on Twitter, Pinterest and Google+.
Mobile market promotions – Development of native apps and submission to the Google Play and Apple Store
Email marketing – Promotion of products or services through email marketing campaigns
© 2018 Gracia Marcom. All rights reserved | Design by GraciaMarcom