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Category Archive for: "Brands and Branding"
Colour if used correctly, is the most important weapon in the arsenal of a designer. Different colors have different meanings and evoked different feelings in people and a firm grasp on color psychology can be very useful for effective design. Here is an infographic from Cjolliffe.com that lists down the different meanings of various colours.
So says the latest trend briefing from Trendwatching.com. The current information age we are living in, spews technological innovation on a daily basis. This means the emergence of technologically superior new, unfamiliar brands and products that are tried, tested and shared by consumers everyday. Consumers don’t want to restrict themselves to the conventional products anymore. And they […]
“The Millionaires Club” is an annual ranking of liquor brands published by Drinks International and Euromonitor International based on data provided by participating countries. The purpose of this list is to rank all the local and global liquor brands that sell at least 1 million 9 liter cases in the year. This year 180 brands made to the list, […]
Personal Branding is a process in which individuals and their career or expertise is packaged as brands. It is different from the personal management techniques which focus on self- improvement. Personal branding is more about self-packaging, and managing one’s own positioning amongst followers and peers. The term personal branding was coined in 1971 in an […]
It’s amazing how our modern communication and consumerism driven world has transformed the landscape of popular literature and storytelling. Yes, we’ve had icons before. Twain’s Huckleberry Finn is the quintessential American literary icon, perhaps no Christmas passes by without a reference to Dickens’s immortal Scrooge and the name Sherlock Holmes encapsulates the be all and […]
Even though Harley Davidson started selling in India only in 2010, Indian biking aficionados even earlier would swear by the HD, just as their US counterparts do. Such is the aura of the brand. It is not the best performing machine around, not the fastest or the neatest. It is not even environmental friendly. And […]
Benetton is an unusual company. In today’s times when even controversial products sell themselves using wholesome, family advertising aimed at pleasing and attracting people, Benetton, with its harmless, colorful jumpers, has branded itself using some of the most controversial advertising the world has seen. And they do it as a deliberate strategy. Along the way […]
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