Below is just how Wikipedia defines inbound marketing: Inbound marketing is based on the idea of gaining the interest of prospective customers, making yourself easy to be discovered and also drawing clients to your internet site by generating content clients worth. Blog sites, podcasts, video, eBooks, e e-newsletters, whitepapers, INTERNET MARKETING, social networks advertising, as […]
Right from the time when Gutenberg invented the movable type and made mass printing possible to 2012 when fragment, personalized media and technology have taken over the world of marketing by storm, this awesome infpographic from Hubspot chronicles the history of marketing through great visuals, trivia and useful info. So what are you waiting for? Dive in!
“The Millionaires Club” is an annual ranking of liquor brands published by Drinks International and Euromonitor International based on data provided by participating countries. The purpose of this list is to rank all the local and global liquor brands that sell at least 1 million 9 liter cases in the year. This year 180 brands made to the list, […]
Facebook IPO is done with and the stock is not performing as well as it was expected to. Its revenues and profit in 2012 Q1 went down, and advertisers like GM have pulled out their ad campaign on Facebook saying that ad on Facebook are “ineffective”, but that Facebook Pages are “efficient and important.” So […]
Consider this: mobile penetration in India is around 71%, compared to internet penetration of just 8%. Not just that, 52% of mobile web users in India are mobile only, i.e. their mobile handset is their only way to get online. What this means is that Mobile handsets and services are revolutionizing the way Indians get […]
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. – David Ogilvy Ogilvy was a well known pioneer and advocate of method and research in advertising. He pioneered copy research in British advertising and his research findings are used even to this day to create the optimum advertising […]
Personal Branding is a process in which individuals and their career or expertise is packaged as brands. It is different from the personal management techniques which focus on self- improvement. Personal branding is more about self-packaging, and managing one’s own positioning amongst followers and peers. The term personal branding was coined in 1971 in an […]
It’s amazing how our modern communication and consumerism driven world has transformed the landscape of popular literature and storytelling. Yes, we’ve had icons before. Twain’s Huckleberry Finn is the quintessential American literary icon, perhaps no Christmas passes by without a reference to Dickens’s immortal Scrooge and the name Sherlock Holmes encapsulates the be all and […]
Here is an infographic by Flowtown that provides interesting data about how the Fortune 100 companies use the biggest social media tools like facebook, Twitter, Youtube and blogging.