Consider this: mobile penetration in India is around 71%, compared to internet penetration of just 8%. Not just that, 52% of mobile web users in India are mobile only, i.e. their mobile handset is their only way to get online. What this means is that Mobile handsets and services are revolutionizing the way Indians get connected to the internet.
And if you consider the fact that mobile advertising spend in India is a mere $35.4 million compared to $5.3 billion spend on traditional advertising, you can understand that the growth potential for mobile advertising in India is immense. And the picture is more or less the same in other emerging markets.
Get more such stats and figures from this infographic from Jana, a mobile advertising company based in US that specializes in emerging markets.
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