color psychology

In many ways, your company name/corporate identity or your products/services are recognized by customers. In this, the visual identity plays an important role as it represents the products colours and designs knowns as brand identity or you can say a Logo. A more familiar word is Logo/symbol which helps to identify individual company’s product and that will differ from the other company. brand name recognition is incomplete without colours.

Certainly, Colour Psychology makes your brand identity/brand name recognition stronger. A right blend of colour make or break your brand, it is essential to mix an ideal blend of colours depending on the brand or service.

Each and every colour communicate the message and carry some meaning. Each and every colour communicate the message and carry some meaning Click To Tweet Colour and logo design should speak your business either product or services, of course, no compulsion is there. For better Brand identity best colour blends and tone is a must.

Know emotions of colours

You may have an idea of what you’d like the colour palette for your business to be, but before you set anything in stone, try to take a look at what the colours you’re thinking of using actually mean. “Do the colours convey the right emotions and are they attractive to my target market?” might seem like a silly question, but you can get a lot of insight by looking into the psychology of colours and emotion.

Apply your palette with the 60-30-10 rule for better brand identity

So, with your completed colour palette for your business, it’s time to give yourself a pat on the back, but you’re not done just yet. The way you actually apply your colour scheme matters, and you can let the popular 60-30-10 rule guide your way.

The 60-30-10 rule is rather simple to explain, in that you will use 60% of your primary colour, 30% of your secondary colour and 10% of your accent colour. When it comes to web design, you can rework the rule as 60% negative space, 30% content, and 10% ‘call to action’ elements.Still, need to get a working image of the 60-30-10 rule? MMI Creative says, “–think of a man in a business suit: 60% is the slacks and jacket, 30% is the shirt, and 10% is the tie.”

By following the 60-30-10 rule, you will be able to achieve balance both in colour and content for your website! With the tools and know-how you’ve learned above, it’s time to create a lasting colour palette to attract your audience!


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