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Monthly Archive for: "April, 2013"
It’s amazing how our modern communication and consumerism driven world has transformed the landscape of popular literature and storytelling. Yes, we’ve had icons before. Twain’s Huckleberry Finn is the quintessential American literary icon, perhaps no Christmas passes by without a reference to Dickens’s immortal Scrooge and the name Sherlock Holmes encapsulates the be all and […]
As digital media continues to revolutionize global communication, we share some little known interesting facts about Google, mobiles, email, search and blogging. 1. The “I’m feeling lucky” button on Google homepage is almost never used. But in research trials it was found that removing the button would somehow lessen the Google experience. Maybe people just […]
With global brands, the issue of homogenization of the brand communication into the local language (specially in Latin Americac and East Asian countries) is of critical importance. But when such brands ignore proper research or are simply careless, the mistakes that happen are often quite hilarious, even though they are unintentional. Given below are ten such faux pas. […]
Even though Harley Davidson started selling in India only in 2010, Indian biking aficionados even earlier would swear by the HD, just as their US counterparts do. Such is the aura of the brand. It is not the best performing machine around, not the fastest or the neatest. It is not even environmental friendly. And […]
Marketing is not mathematics. It is not exact or definite, because it deals with the human psyche and our consumption and buying patterns, which are very unpredictable. When marketers fail to realize this fundamental reality, they fall prey to marketing “rules” which don’t exactly turn out to be rules. Here is a list of seven […]
In his 1957 book, The Hidden Persuaders (Longman Green, London), Vance Packard, suggest a theory that a particular advertising technique could persuade consumers to buy anything, without them even knowing that they were being influenced. This technique came to be known as subliminal advertising. It comprised of inserting a single still image frame, containing a promotional message […]
Benetton is an unusual company. In today’s times when even controversial products sell themselves using wholesome, family advertising aimed at pleasing and attracting people, Benetton, with its harmless, colorful jumpers, has branded itself using some of the most controversial advertising the world has seen. And they do it as a deliberate strategy. Along the way […]
Just as “whitewashing” seeks to to cover up unethical activities through denial & creative lies, “greenwashing” seeks to change the image of a company as an environmentally responsible one, without the company actually contributing anything worthwhile towards environment preservation. It is a term coined by a New York environmentalist, Jay Westervelt, in an essay in […]
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